500
Downloads
5
Episodes
The Brand Diaries is a new podcast from global marketing expert, branding strategist, coach and serial entrepreneur, DeShelia Spann. Listen in as she talks with entrepreneurs, business leaders and branding experts on how to navigate the business of branding. Listeners can expect in-depth conversations about what it takes to build a strong brand, the challenges with maintaining it and even how to emerge from a failed branding experience.
Episodes
Wednesday Nov 25, 2020
The Business of Branding Healthy Hair Care
Wednesday Nov 25, 2020
Wednesday Nov 25, 2020
In this episode, DeShelia sits down with salon owners Ashley Brooks and Ashley Sanders of Ashley Squared, located in Durham, NC. Ashley Squared aims to educate clients on maintaining a healthy hair care regimen. Starting with a top-notch salon experience, Brooks and Sanders demonstrate proper tool usage to their clients and share product recommendations — all while providing an experience unlike any other. Listen as they share how they have built a strong brand in healthy hair care.
Thursday Sep 24, 2020
Building a Brand that Nurtures and Empowers
Thursday Sep 24, 2020
Thursday Sep 24, 2020
Episode 03: In this episode, we learn what it takes to build a brand centered around nurturing and empowering people working in one of the most vital professions today, education. DeShelia sits down with Evette Rawls, a nationally recognized expert in adolescent literacy, inclusive classrooms, Common Core State Standards, and integrating technology in the 21st-century learning. Evette’s Teacher Coach Series nurtures educators and attracts teachers with a diversity of thoughts, backgrounds, and experiences, who are ready to make a real difference in classrooms, schools, and beyond. During the show, DeShelia and Evette explore how her passion for helping teachers succeed transformed into a brand and platform that brings her to schools and classrooms all over the United States.
Wednesday Sep 02, 2020
Wednesday Sep 02, 2020
Wednesday Aug 12, 2020
The Rebranding of Diversity, Equity, and Inclusion
Wednesday Aug 12, 2020
Wednesday Aug 12, 2020
Episode 01: In this episode, DeShelia sits down with Chioma Robertson Phillips, Affirmative Action (AA) Officer, and Program Manager for Cisco Systems. With over 20 years of experience in human resources as well as diversity and inclusion, Chioma brings a fresh perspective to a critical topic that is impacting businesses daily. And in many cases causing organizations to take a deeper look at how their brand aligns with their diversity & inclusion messaging. In this interview, DeShelia and Chioma talk candidly about the opportunities for companies, employees, and customers to become a part of the conversation. Also, they explore the concept of rebranding one’s approach and beliefs around organizational diversity and inclusion.
Monday Aug 03, 2020
Trailer
Monday Aug 03, 2020
Monday Aug 03, 2020
In the trailer of The Brand Diaries, marketing expert, brand coach, serial entrepreneur, and host DeShelia Spann highlights what you can expect to hear on the show. She explores the topic of branding — what it takes to build a strong brand, the challenges of maintaining it, and how to survive a comeback. Visit DeShelia’s website and get to know her better.